Exhibition design concept inspired by the art of designer Aries Moross to be held at the Museum of Modern Art to celebrate their collection of work.
The design of the exhibition’s branding and identity was influenced by the illustrative typography and composition of patterns seen throughout Moross’s work and looked to find a way to allow the influence of both design styles to be present in the exhibit’s theme.
The doodles featured in Moross’s “Make Your Own Luck” poster, were used to create a pattern alongside hand-lettered illustrations of the artist’s name to make up the two elements used throughout the exhibit applications.
